T-shirts your fans can purchase that won't cost anything to make.
Estimated Cost: FREE
Estimated Time: Immediate preparation with immediate results.
Indie Guide Categories: Other Merchandise, T-Shirts
What Do You Need to Do This
- Your Brand toolbox, especially Your Logo and Color palette
- Ideas for shirt designs
Edit What's Needed View History
Directions
1. Create logos and find art and graphics for your T-shirts.
You should make your own logos and graphics. It's best if it also has your website link on it. You can also click here to learn how to find free clip art and photos. We also have an Art & Graphics category that has resources that can help you.
2. Double check that the art is cleared for commercial use to avoid legal troubles.
Make sure that all payments and royalties are handled for the artwork, if necessary. Double check that royalty-free images are cleared for your use. Do not use any art that has not been formally cleared. If you use an artist, it's best to get the result as a work for hire, so that you can own it.
3. Pick a store that offers on demand printing services.
Sites like Cafepress and Spreadshirt allow for on demand T-shirts, meaning you pay nothing up-front, and make money on every single sale. Check out our T-Shirts category for more T-shirt manufacturers with on demand options.
4. Find the preferred formats and templates for the art and text on your T-shirts.
You need to use their specific template to make sure the shirts will come out looking just right. Use the highest quality and largest sized images you have. Remember that you will not be able to see the shirts in person before they are sent to customers, so everything has to look perfect. If the site has a size limit for images, you should submit the largest image possible.
5. Promote your on demand T-shirts with links and banners on your site.
Add banners and links to your website and social networking pages in order to promote everything you have for fans.
6. Make the best selling shirts available at your merch table.
Periodically check out your online sales; see which shirt designs are doing the best. If you are going on tour or playing live a lot, you should consider offering these shirts in person at your merch table.
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