Wednesday, May 26, 2010
Tuesday, May 25, 2010
iTunes continues to push past Walmart in music distribution
Apple has continued to gain market share among music distributors in the US, according to a Billboard report. Apple's market share grew to 26.7 percent in 2009, up from 21.4 percent in the previous year.
Walmart still holds the second spot, although the company's market share has continued to decline to 12.5 percent. Other retailers, such as Best Buy, showed similar lackluster numbers, as many moved to scale back floor space dedicated to CD sales.
Amazon's performance improved slightly in 2009, with market share rising from 4.9 percent to 7.1 percent. The company's digital distribution, when viewed as a separate entity, nearly doubled its take to reach 1.3 percent, although still falling short of iTunes. The company has still proven unable to put a dent in Apple's sales, despite previous analyst expectations.
Apple's move to allow variable pricing on iTunes tracks has been credited as a primary factor behind the 2009 increase, although it remains unclear if the company will maintain strong momentum despite an overall decline in digital sales.
Benefits Of A Mentor In The Music Industry
Benefits Of A Mentor In The Music Industry
Mentoring is a connection that is established with a person who is a specialist in their area. The mentor is always more experienced than the mentee. The mentor shares their experiences and the lessons they have learned. But the relationship benefits both the mentor and the mentee. The mentor benefits from the opportunity to strengthen their leadership skills. The mentee receives career guidance helpful advice connection to music contacts and the opportunity to prepare for the next level in the music industry.
Think about it in almost every aspect of life you will find mentors even in independent music. You had one in school probably in your family at jobs and in many other events in your life. If you are considering your own mentors and I suggest you should here are some tips to ensure a flourishing relationship:
What to look for in an awesome music industry mentor:
Amount of proven knowledge in their area of expertise.
Are they generous and honest with their advice?
How well are their leadership and communication skills?
Is the mentor committed to mentoring you in particular?
Are they capable of getting to know about you and your independent music goals?
How well are they able to recommend steps for you to take in the music industry?
Are they able to connect you to contacts in throughout the music industry?How to choose a mentor:
Pick someone that you feel you can look up to and truly learn from.
Choose someone who has a similar career path or interests.
Find a couple different mentors or choose one that is very versatile.
Pick someone who is willing to invest time in you and your future.I cannot stress to you just how valuable a mentor can be in your music industry career. You not only gain all types of music contacts from them but you use them as a guide for your independent music career. Respect your mentor and their time. Make sure you make good use of the time you spend together. Organize your topics of discussion before you meet or speak so you have a clear and concise idea of what you need to know.
There are many benefits to a music industry mentorship for both parties. The mentee gains the benefit of someone’s skill to help them pilot their career development. Mentors have the chance to reflect on and add to their careers. Having clear goals and communicating these will ensure that the experience is constructive and beneficial. So find music contacts that are into mentoring and form a relationship. If nothing else you may gain knowledge and perspective that you previously did not possess.